The Strategy of Entering China Automotive Electronics Market for Taiwan Automobile Electronics Companies

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摘要
In 2012, over 19 million units were sold in China automotive market, and it will keep growth in 2013, As China market is the number one in the world, it is 25% market share. It is also predicted that automobile electronics revenue will reach US$23.4 billion in 2015. After the ECFA (Economic Cooperation Framework Agreement) was signed by between Taiwan and China in January of 2011, cross-strait trade has been increased and the starting of “the bridging plan” kicked off a formal exchange channel between the ICT industry....


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Introduction
The driving forces can bring the Chinese automobile electronics market growth in the future
Automobile electronics reflect the characteristics and advantages of Taiwanese industries
After the ECFA was enforced in 2012, tariffs for auto parts were reduced to zero, substantially speeding up the cooperation between Taiwan and China
IEK View
Conclusion

Fig. 1: predicted automobile electronics market in China in 2015

Table 1: Taiwan Automotive and EV Industry Supply Chain

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