Looking at lifestyle opportunities in the wake of environmental changes from the perspective of the outdoor trend
作者：閩潔
定價：免費
出版單位：紡織綜合所
出版日期：2011/11/17
出版類型：產業評析
所屬領域：紡織
瀏覽次數：1144
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摘要
The use of sports and leisure textiles in clothing has surged in recent years, and the Asian market for these textiles is expected to surpass its European and American counterparts by 2016. In the wake of global recession and increasing climate change, outdoor wear has thrived in consumer trend bellwether Japan, which will lead the development of sports and leisure brand products. Japanese brands are using combined outdoor and lifestyle marketing to reach consumers....