Development Status of Fluorescent Ornamental Fish

The industry of ornamental fish in the world has been growing steadily, with Europe and USA as the market leaders. Growth in the ornamental fish market can be attributed to the dwindling city living space and the decreasing leisure time of city dwellers for raring cats or dogs as pet animals. However, Taiwan’s domestic market of ornamental fish has been shrinking, and it is evident that developing overseas market may be an important growth driver for the industry. It is crucial for Taiwan’s industry to adopt a product differentiation strategy to compete with the corresponding industries in South Asian countries, which hold advantages of large production scales, low costs and diversities of animal species. Some of the companies in Taiwan have already adopted the strategy and chosen to develop genetically engineered fluorescent fish as a market differentiator.