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Analysis of the Touch Display Components Strategy behind the Economically Priced Redmi Market Trend

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字數 793
頁數 4
出版作者 Tze-Min Lin
出版單位 工研院IEK電子分項
出版日期 2014/04/07
出版類型 產業評析
所屬領域 光電顯示
瀏覽次數 1277
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摘要

Since the end of 2013, there has been a surge in the mobile phone market, with Chinese trends arriving on Taiwanese shores. However, the hot item was not a flagship product from Apple or Samsung, but the RMB 799 (RMB 699 for the TD-SCDMA) ....

內文標題/圖標題/表標題

I.Introduction

II.A New Touch Display Strategy: High Quality Components at an Affordable Price

III.IEK Perspective: Demand for Affordable, High Performance Phone Will be the Key Success Factor for Taiwanese Manufacturers

Figure 1 Shipment Ratio for Smart Phones of Various Screen Resolutions

Figure 2 Schematic Diagram of GFF Touch Technology Optical Performance

Table 1 Critical Component Costs for the Redberry Xiaomi Phone

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