As big data, IoT, mobile applications, and cloud service technologies continue to develop, global information communication technology (ICT) companies are encountering intense competitions on the market. Related mergers and acquisitions, splits, and strategic alliances have also expanded. Recently, Microsoft’s intention to acquire Salesforce.com has attracted a high level of attention from the public.....
I、The CRM market, a battleground for commercial software companies
II、Advent of the Industry 4.0 era redefines customer relationships
III、Customer experience and economic growth, the start of successful customer management