Analysis of Branded Mobile App Downloading Preferences in Taiwan

In a survey of branding issues relating to the downloading of mobile applications (apps) onto mobile phones, the responses to the question “What type of brands do you wish would create their own branded mobile apps?” (Fig. 1) indicated that 33% of respondents would like to be able to download branded apps created by leading food brands, while 31.4% of respondents wanted to be able to....