Analysis of Technical Textile Market Entry Strategies

A "strategy" represents a choice made by a manufacturer which determines the company's room for survival in the market. A strategy attempts to guide value activities, optimize the allocation of limited resources, and establish a long-term competitive advantage. The government has long sought to promote the development of technical textiles, and as such, it is worth reflecting on manufacturers' strategies for entering this market. The ITIS plan proposes dividing entry strategies into the three categories: "product development strategy," "market development strategy," and "value activity choice." Questionnaires were distributed to....