Due to the recent depreciation of Japanese Yen and unfulfilled vehicle subsidy, potential automotive buyers held a conserve attitude toward car market. However, since the great facelift and integration of leading vehicle models have been successfully implemented, the total sales volume of domestic vehicles still reach 378,000 in 2013, which grows 3.4% positively than in 2012, and remain optimistic in the future. Based on these interweaving information, this article is going to analyze the general car markets and illustrate how administration used several ideas to assuage the negative influences, reform vehicle selling strategies, and activate car buyers’ confidence toward car market.
I.Facelift of Leading Vehicle Models Spur 2013 Sales Volume to Reach 378,000 vehicles
II.Overall Import Value of finished vehicle in H1 2014 grew by 27.1%, export value shown excellent growth at 24.7%
III.Facelifts for many small car models, sales in 2014 expected to reach 411,000 vehicles
Figure 1 2011-2015 Overall Finished Vehicle Sales Market and Growth Rate in Taiwan
Figure 2 Main import countries of finished vehicles in Taiwan
Figure 3 Main export countries of finished vehicles in Taiwan